Found on: http://www.infowars.com/google-well-find-info-before-you-know-you-need-it/
December 14, 2010
Google is seeking ‘search without search’, says VP Marissa Mayer
NEWS Google is working on a service that finds information before a user has even started looking for it.
Forget Google Instant, this is about pre-emptively pushing data at users before they know they need it, said Marissa Mayer, Google’s VP of geographic and local services, who was speaking at the LeWeb internet conference in Paris this week.
Mayer said Google is looking at what she called “contextual discovery” as a way to evolve search – pushing information out to people before they’ve started to look for it, based on factors such as their web browsing history or current location.
“We’re starting to play around with some new concepts in how to find information,” she said. “Can we take location and a user’s context and figure out what piece of information they need? It’s kind of search without search.
She added: “The idea is to push information to people.”